Wendy's Enters Premium Burger Fray -- Mcdonald's Angus Is Target This Oct.

The Commercial Appeal (2007-Current) › August 07, 2009

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Summary

CHICAGO - Wendy's/Arby's Group Inc. said Thursday it plans to launch a premium bacon cheeseburger in October, setting up a head- to-head battle with McDonald's Corp.'s new Angus burgers that hit the company's menus nationwide this summer.

Wendy's top executive talked about the launch while he discussed the company's improved second-quarter results released Thursday.

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Wendy's Enters Premium Burger Fray -- Mcdonald's Angus Is Target This Oct.

The launch of the cheeseburger, and its likely premium price tag that has yet to be disclosed, comes as the company's Arby's chain continues to struggle in large part bec...

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