Summary
WREG-TV Channel 3 handily won the morning and late news ratings races during the November sweeps, but WMC-TV Channel 5 won the 5 and 6 p.m. time slots, keeping the competition tight in the long- running ratings battle.
WMC, once a ratings juggernaut in the Mid-South, slipped during the 2006 Olympics, when its 10 p.m. newscasts were delayed at least an hour each night, causing news watchers to sample other stations.See the full content of this document
Extract
Stations Battle for Ratings
Including the November sweeps, WREG was the biggest bene...
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