Skillful Public Relations -- Ole Miss Reaps Benefits of Positive Publicity

Summary

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Andrew Mullins laughs about it now, but last September, his heart skipped a beat when news broke - two days before the event - that Sen. John McCain just might skip the presidential debate at the University of Mississippi .

Rather than face off against then-opponent and future President Barack Obama in the first of three scheduled debates, McCain indicated that he would remain in Washington to focus on the country's economic woes.

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Extract

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Skillful Public Relations -- Ole Miss Reaps Benefits of Positive Publicity

And suddenly, instead of celebrating the biggest image booster in Ole Miss history, Mullins faced a potential public relations nightmare.

So he ...

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