Selling the Game -- Redbirds Looking to Cash in with On-Field Promotions, Signs, More

Summary

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From the time Global Spectrum replaced Blues City Baseball as the management company of the Redbirds and sent Ben Weiss in as general manager last July until the season ended, Weiss and his staff watched how things operated at AutoZone Park.

As soon as the season was over, they huddled to see what needed to be done . Two things were obvious.

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Selling the Game -- Redbirds Looking to Cash in with On-Field Promotions, Signs, More

First, the Redbirds were pretty much the only minor league team without on-field promotions during their games. Second, the vast green space, otherwise known as the outfield wall, was a blank canvas just begging for some signage.

Quirky game promotions such as Dizzy Bat Races and an outfield wall cluttered with every imaginab...

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