Growing Markets -- Procter & Gamble Executive Anchors Future with New Consumers

Summary

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CINCINNATI - Consumer products giant Procter & Gamble is resisting the recession with new products and lower-price versions of standbys; it has beaten Wall Street expectations for the two quarters CEO Bob McDonald has been in charge, and sales are trending better.

Good, but not good enough: Now, McDonald is targeting markets that are just blossoming, where hundreds of millions of people have yet to buy their first bottle of Tide, their first Pampers diaper or a Gillette shaver.

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Extract

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Growing Markets -- Procter & Gamble Executive Anchors Future with New Consumers

McDonald, who has spent much of his adult life overseas with P&G and the U.S. Army, is anchoring the 172-year-old company's future in places like China, India and Brazil.

"The strategies are starting t...

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