Go for the Emotions, Dlc Urged -- As Candidates Head Left, Pundits Preach Centrist Image

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NASHVILLE - Democrats have allowed Republicans to "brand" them for too long and need to develop their own coherent story for their party and what it stands for, an Emory University psychology professor told the nation's leading organization of centrist Democrats here Sunday.

Drew Westen, author of the just-published book "The Political Brain: The Role of Emotions in Deciding the Fate of the Nation," said the GOP has successfully established in the minds of voters a series of negative associations with the word "liberal" - "liberal elite," "big government," "tax and spend" and "godless atheism" to name a few.

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Go for the Emotions, Dlc Urged -- As Candidates Head Left, Pundits Preach Centrist Image

He spoke to about 350 Democrats from across the United States - many of them local and state elected officials - on the opening day of the Democratic Leadership Council's...

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