A New 'Front Door' -- More Competitive, Change Patients' Perceptions
The Commercial Appeal (2007-Current) › July 25, 2011
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Summary
It's no secret that the Regional Medical Center at Memphis is making moves to bring more and better-paying patients through the door.
But the secret of that door's location has made navigating The Med's campus part trial by fire, part speakeasy and not good for business.See the full content of this document
Extract
A New 'Front Door' -- More Competitive, Change Patients' Perceptions
Hollywood got it right in 1997's "The Rainmaker." Matt Damon and Danny DeVito ride the plexiglass-tubed escalator up from Jefferson to a second-floor visitor's desk by the cafeteria. But they surely had some help finding their way...
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