Talent for Display -- New Doors Open for Designer Who Learns How to Decorate American-Style for Chinese Tastes
The Commercial Appeal (2007-Current) › March 07, 2008
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Summary
When Memphis designer Joe Tice traveled to China in late 2007, he expected the trip to be a learning experience. What he didn't realize was that he was going to be the teacher.
Tice, longtime owner of Joe Tice Interiors at 4515 Poplar, made the trip as a representative for Anderson Hardwood Floors, which recently expanded its business into China through a partnership with a Chinese flooring conglomerate, Power Dekor Group.See the full content of this document
Extract
Talent for Display -- New Doors Open for Designer Who Learns How to Decorate American-Style for Chinese Tastes
Tice has worked with Anderson for about four years designing displays for trade shows and advertisements that showcase the South Carolina-based company's line of hardwood flooring products.
His expertise at staging Anderson's products made him the ideal person to help Power Dekor integrate Anderson's line into 500 of its 2,200 Chinese stores.So in N...See the full content of this document
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