Small Best to Weather Economic Storm -- Business Owners Cite Flexibility, Willingness to Embrace New Technology As Key to Success
The Commercial Appeal (2007-Current) › February 09, 2009
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Summary
A few years back, the Memphis-based advertising and design firm Speak! Creative was hit hard when a major client decided to take its business in-house.
Rather than seek another big contract to replace the one it lost, Speak! changed its philosophical course.See the full content of this document
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Small Best to Weather Economic Storm -- Business Owners Cite Flexibility, Willingness to Embrace New Technology As Key to Success
"We spread out and diversified in that we don't have so-called major accounts now," said Jacob Savage, owner and president of Speak! "We can sustain a lot of loss now in terms of quantity of cl...
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