Cash Crunch Could Hit Mother's Day Giving

Summary


Some moms may not be getting both chocolates and a bouquet for Mother's Day this year as consumers watch their spending. Even businesses that traditionally benefit from the holiday, like florists and restaurants, are offering special offers and products.

Analysts don't expect a dramatic drop in Mother's Day spending - which ranks fourth behind the winter holidays, back-to-school buying and Valentine's Day - but think it will be lighter despite the extra cash some consumers have from their tax refunds and stimulus payments.

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Cash Crunch Could Hit Mother's Day Giving

"I'd be very surprised if there's any big jump in spending, and I'd be surprised if rebates get earmarked for Mother's Day," said Ken Perkins, president of research firm Retail Metrics LLC. He thinks spending will probably be about flat for Mother's ...

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