Front Burner -- Fictional Fast-Food Startup Gives Glimpse of Power of Marketing
The Commercial Appeal (2007-Current) › April 30, 2010
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Summary
Suppose an eager entrepreneur developed a business model to provide healthy fast-food choices to time-hungry consumers.
Considering that resources are probably already stretched pretty thin, how best to spread the word and steer customers to the new company's drive-thru lanes?See the full content of this document
Extract
Front Burner -- Fictional Fast-Food Startup Gives Glimpse of Power of Marketing
Word-of-mouth might be fine, but for optimum results a deliberate advertising campaign is more likely to draw crowds and add to the startup's bottom line.
S...See the full content of this document
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