Build Hispanic Ties to Get Business, Leader Says
The Commercial Appeal (2007-Current) › May 11, 2007
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Summary
Jose Velazquez says that if Memphis businesses want to gain Hispanic customers, they must be willing to go out and learn about them in person.
"Start with building a relationship with the person you want to reach," said Velazquez, the executive director of Latino Memphis, a nonprofit social service organization.See the full content of this document
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Build Hispanic Ties to Get Business, Leader Says
That might mean going out for a night of salsa dancing or spending time at a Hispanic church, he sai...
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