Attainable Goals -- Setting Sights On Modest Successes, Local Studio Triumphs Where Others Fail

Summary

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The music business, you've surely heard, is singing the most gut- bucket of blues these days.

U.S. album sales dropped another 9.5 percent last year, the seventh straight annual decline. Major labels are making massive cuts. And recording studios across the country are struggling with not only the industry's woes but with the way affordable technology has given rise to home studios.

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Attainable Goals -- Setting Sights On Modest Successes, Local Studio Triumphs Where Others Fail

Sign of the times: New York City's famed Hit Factory studio these days is the Hit Factory Condominium.

But here in Memphis, maybe things aren't quite so blue.

Ward Archer, owner of independent label Archer...

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