Ip Aims to Demonstrate Green Side of Paper Use -- New Campaign Touts Protection of Forests
The Commercial Appeal (2007-Current) › December 13, 2010
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Summary
A new push by International Paper stresses the idea that using paper is good for trees and forests.
The Memphis-based papermaker's new "Go Paper. Grow Trees. " campaign is intended to refute the notion that "going paperless" is a pathway to green salvation.See the full content of this document
Extract
Ip Aims to Demonstrate Green Side of Paper Use -- New Campaign Touts Protection of Forests
Teri Shanahan, IP's vice president of commercial printing, said she knows the idea seem...
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